Beautiful home with perfect bedding

The home you love starts here

Your home, your style - let us guide you to the perfect choices that match your life

How to choose the best sheet for you

Get personalized recommendations in just three simple steps

01

Answer Simple Questions

Tell us a bit about your style and preferences to get tailored recommendations

02

Get Personalized

Receive your custom picks designed to match your unique needs and taste

03

Compare and Choose

Explore the best options and make the choice that feels right for your home

About Us

Shayna and Nettie - Founders of Home Principles

We're Shayna and Nettie—college friends, math nerds, and shameless shopping enthusiasts.

After studying mathematics (and a lot of programming), we built tools that sift through thousands of products to find high-quality, best-value picks for your home.

How we choose

  • Materials and build quality
  • Real-world reviews (not just marketing)
  • Price-to-value and longevity
  • Clean, timeless design

Coming soon: baby essentials—yep, we're both expecting 🙂

Got ideas or products we should test? Write us! We read every note.

Articles

Expert guides and tips to help you make the best choices for your home

Guide8 min read

A to Z: All You Need to Know About Sheets

A clear, no-fluff framework to find the perfect sheets for your home and budget. Learn about fabrics, weaves, fit, and care in our 3-step guide.

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Guide6 min read

What Is 'Egyptian Cotton' — and Do You Want It?

Decode the 'Egyptian cotton' label and learn when it's worth the premium price. Discover what actually matters more than the marketing buzzwords.

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Guide4 min read

Cheat Sheet: How to Choose Luxury-Hotel Sheets

Bring the five-star hotel experience home. Learn exactly what luxury hotels use and how to recreate that silky, weighty drape in your own bedroom.

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More detailed articles and guides coming soon!